2022, Case Studies

Case study: Measuring digital inclusion in North-East Victorian SMEs with Startup Shakeup

This summary findings brief presents the highlights from the North-East Victorian SME (small to medium enterprises) Digital Inclusion Mapping project in which 401 members of the region’s SME workforce completed an adapted Australian Internet Usage Survey.

The digital transformation of regional communities is accelerating. While many businesses and households have increased their online presence, capacity, and activities, especially through the COVID-19 pandemic, the digital divide between major Australian cities and the regions persists.

Closing this divide remains key to social and economic development priority across all levels of government and within regional businesses to ensure that its workforce is equipped with the capacities to connect and innovate for future growth needs. Specifically, the Victorian Government Digital Strategy 2021-2026 outlines its objectives in working towards fairer and more accessible digital services, capability, and a thriving economy through continued investment in critical digital infrastructure in regional communities.

The ongoing monitoring of digital inclusion across communities is key to identifying where locally based initiatives can have most impact in enhancing access to and use of digital technologies. Startup Shakeup have been at the forefront of strengthening the capacity of local businesses in North-East Victoria (NE Vic) to innovate and transform their practices through greater digital inclusion. But the evidence base is limited on the nature of digital inclusion across different industry types, sizes and Local Government Areas in the region.

To address a critical knowledge gap, Startup Shakeup collaborated with the ADII team to map the nature of digital inclusion across the workforce of small to medium enterprises (SMEs) operating in the seven Ovens Murray Region Local Government Areas: Alpine Shire, Rural City of Benalla, Indigo Shire, Mansfield Shire, Rural City of Wangaratta, City of Wodonga, and Towong Shire.

This summary findings brief presents the highlights from the NE Vic SME Digital Inclusion Mapping project in which 401 members of the region’s SME workforce completed an adapted Australian Internet Usage Survey (AIUS; Thomas et al., 2020). This is the survey used to derive the Australian Digital Inclusion Index (ADII), enabling direct measures of digital inclusion to be calculated using the ADII methodology.

Read the full report here.

Find out more about Startup Shakeup here.

Share this post

Other articles you may like

Image of woman in regional Australia looking at mobile device to check her reception

2025, Case Studies

Case study: Digital inclusion and the changing state of connectivity in regional Australia

Most regional Australians now rely on connectivity that works most of the time. Daily internet use is the norm, and most households combine a home broadband service with mobile to get things done at work, school and home.
Image of man working from home looking at mobile device sitting outside.

2025, Case Studies

Case study: The uneven shift to remote work in Australia

The rapid shift to remote work in response to the COVID-19 pandemic brought lasting changes to how, where and when many Australians work. What began as an emergency response in 2020 has, in many sectors, evolved into a long-term reconfiguration of work patterns.
Image of woman using artificial intelligence on her laptop in the office

2025, Case Studies

Case study: The AI Divide in Australia

Within months of the release of AI-powered chatbot ChatGPT in late 2022, AI moved from specialist interest to topic of mainstream discussion. But which Australians are using generative AI (GenAI) tools? And how are they using them?